In the world of promotion today, payments in the form of slotting fees, cash allowances, and incentives are becoming more popular, largely due to the growing power of

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The growing power of retailers is driving the popularity of slotting fees, cash allowances, and incentives. Retailers are using their increased bargaining power to negotiate these promotional payments from manufacturers, who are eager for their products to be stocked in stores. These payments allow retailers to generate additional revenue, while manufacturers benefit from better placement and visibility for their products.

In the World of Promotion Today, Payments in the Form