Compared to advertising, sales promotion is

Name: Compared to advertising, sales promotion is
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Sales promotion is designed to be more immediate than advertising. Its goal is to stimulate immediate purchase behavior or increase customer interest in a product or service. In contrast, advertising is more focused on creating long-term brand awareness and perception. Sales promotion is also easier to document than advertising, as its impact can be directly measured through sales volume and other metrics.

Compared to Advertising, Sales Promotion Is