Sales promotion tools can accomplish several objectives.For example, when a firm wants to make a push to ____, these tools can reduce the consumer's risk of trying something new.

Question

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Sales promotion tools such as free samples, coupons, and discounts can encourage consumers to try a new product or service by reducing their risk. This strategy is known as stimulating trial purchases. Option A, changing the Integrated Brand Promotion (IBP), is not related to the objective of reducing consumer risk. Option B, stimulating repeat purchases, and option C, combatting competitors' strategies, are also not directly related to the objective of reducing consumer risk when trying something new.

Sales Promotion Tools Can Accomplish Several Objectives