Materials used in the retail setting to attract shoppers' attention to a product, convey primary product benefits, or highlight pricing information, are referred to as point-of-purchase advertising.

Question

Quizplus · Accepted Answer

This statement is true. Point-of-purchase advertising is a form of marketing that uses materials such as signage, displays, and packaging to promote products and encourage purchases at the point where a customer is making a buying decision.

Materials Used in the Retail Setting to Attract Shoppers' Attention