Several factors have affected sales promotion in recent years.Pressure from stockholders to produce high quarterly revenue, marketing plans based on quick results, and a bottom-line mentality have all contributed to a ____ in many organizations today.

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The pressure from stockholders to produce high quarterly revenue, marketing plans based on quick results, and a focus on the bottom-line mentality all point to a short-term orientation, which has affected sales promotion in recent years.

Several Factors Have Affected Sales Promotion in Recent Years