The marketers at Kraft are currently focusing on building brand loyalty and considering a number of consumer-market sales promotion techniques.Which would work best at encouraging brand loyalty toward Kraft Macaroni and Cheese?

Question

Quizplus · Accepted Answer

Offering a free case of Kraft Macaroni and Cheese with proof-of-purchase for 15 boxes would be the best choice to encourage brand loyalty. This promotion not only incentivizes consumers to continue purchasing Kraft Macaroni and Cheese, but it also rewards them with a substantial amount of free product, which could foster positive associations with the brand. A 50-cent rebate or a $1 off coupon may provide some short-term sales lift, but they are not as likely to encourage long-term brand loyalty. Celebrity endorsements, such as George Clooney eating Kraft Macaroni and Cheese in a movie, may help generate buzz, but it is unclear if they will motivate consumers to choose Kraft over other options.

The Marketers at Kraft Are Currently Focusing on Building Brand