A regional office supply store wants to understand and serve its customers better and compete with nationwide giants.It is looking for the most effective way to encourage repeat visits and build long-term loyalty in its customers, both individuals as well as businesses.What form of promotion would work best?

Question

Quizplus · Accepted Answer

A frequency program would work best in this scenario as it rewards customers for their repeat visits and encourages long-term loyalty. This fits with the store's goal of building long-term relationships with both individual and business customers. A mail sampling or a free premium may provide a short-term spike in visits but may not necessarily lead to repeat business. A newspaper coupon may bring in new customers but may not necessarily encourage loyalty or repeat visits.

A Regional Office Supply Store Wants to Understand and Serve