A Company That Spends Big Promotional Dollars on Creating and Distributing

A company that spends big promotional dollars on creating and distributing P-O-P displays can run into problems, as the text notes Gillette once did, if its marketing department is unaware that

A) few consumers notice them.
B) many retailers ignore them or throw them out.
C) they rarely get shipped to stores.
D) they are poorly constructed and often unusable.