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From the Consumer's Viewpoint, Directories Like the Yellow Book Have

Question 74

Multiple Choice

From the consumer's viewpoint, directories like the Yellow Book have some disadvantages as promotional tools.For one thing, they cause a particular problem with


A) getting lost in the massive volume of media clutter.
B) having long lead times that result in outdated information.
C) annoying rather than informing potential buyers.
D) being unable to offer detailed information.

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