Scenario 15-2
The Sounds Good recording company is getting ready to release the first compact disc from its newest band, Planet Moon.Sounds Good's last three releases have been dismal failures, and the struggling company needs a quick influx of cash.The owners decide to use sales promotions to move the Planet Moon disc through record stores and into customers' hands.
-(Scenario 15-2) Sounds Good has placed a small catalog inside each compact disc.The catalog features a variety of Planet Moon items that can be ordered-the band's music video as well as T-shirts, ball caps, and travel mugs.These items are considered self-liquidating premiums because the consumer
A) does not directly receive them within the packaging of a product.
B) is unknowingly helping to liquidate unwanted product inventory.
C) has the chance to buy them only by purchasing the CD.
D) pays most of the cost for them.
Correct Answer:
Verified
Q66: Which of the following is not a
Q67: What format seen today represents perhaps the
Q68: Though there appears to be some strong
Q69: In a classic quote, what has been
Q70: A company that spends big promotional dollars
Q72: Of all types of support media, directory
Q73: Advertisers are warned that they may face
Q74: From the consumer's viewpoint, directories like the
Q75: Support media are given that name because
Q76: Billboards offer several strong advantages, but they
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents