Scenario 15-3
It's time to take your weekly trip to the grocery store.You bring a coupon good for 50¢ off a national brand of coffee.As you walk the aisles, a woman asks if you'd like to try a slice of pizza.After you taste it, she points out where the brand is kept in the freezer display.When you get to your favorite brand of toothpaste, you're delighted to find that a toothbrush with the same brand name is attached to the box at no charge.You turn the corner and run into a cardboard cutout of one of the stars from a leading medical drama on TV.This display has a medical kit full of a new brand of pain reliever built into it.Your last stop is the cereal aisle, where you notice that one brand offers a chance to buy a T-shirt with a picture of the brand's cartoon character for $4.95.
-(Scenario 15-3) Which of the several possible objectives of promotion did all these activities have in common?

Question

Quizplus · Accepted Answer

All of the activities in the scenario are designed to elicit an immediate purchase of a product. The coupon, free toothbrush, and chance to buy a T-shirt are all incentives to buy the advertised product. The pizza sample and medical kit with pain reliever are both forms of product demonstrations, which can encourage an immediate purchase by showcasing the product's benefits. These activities do not necessarily focus on building an image, creating loyalty, or highlighting a particular product attribute.

Scenario 15-3 It's Time to Take Your Weekly Trip to the Grocery