Scenario 15-2
The Sounds Good recording company is getting ready to release the first compact disc from its newest band, Planet Moon.Sounds Good's last three releases have been dismal failures, and the struggling company needs a quick influx of cash.The owners decide to use sales promotions to move the Planet Moon disc through record stores and into customers' hands.
-(Scenario 15-2) Sounds Good commissions the design of 50 cardboard displays for record stores.The displays will hold 144 compact discs, with headphones for patrons to listen to selections off each disc.This type of promotion is known as ____ advertising.

Question

Quizplus · Accepted Answer

Point-of-purchase advertising is designed to attract the customer's attention at the point of sale. The cardboard displays with headphones for customers to listen to selections off each disc would be a good example of point-of-purchase advertising, as it is located in the store where the customer is making the purchase decision.

Scenario 15-2 The Sounds Good Recording Company Is Getting Ready to Release