Scenario 15-3
It's time to take your weekly trip to the grocery store.You bring a coupon good for 50¢ off a national brand of coffee.As you walk the aisles, a woman asks if you'd like to try a slice of pizza.After you taste it, she points out where the brand is kept in the freezer display.When you get to your favorite brand of toothpaste, you're delighted to find that a toothbrush with the same brand name is attached to the box at no charge.You turn the corner and run into a cardboard cutout of one of the stars from a leading medical drama on TV.This display has a medical kit full of a new brand of pain reliever built into it.Your last stop is the cereal aisle, where you notice that one brand offers a chance to buy a T-shirt with a picture of the brand's cartoon character for $4.95.
-(Scenario 15-3) Your toothpaste purchase involved an example of
A) on-package sampling.
B) new product sampling.
C) mobile sampling.
D) in-store sampling.
Correct Answer:
Verified
Q83: Scenario 15-4
General Mills brand breakfast cereals face
Q84: Scenario 15-4
General Mills brand breakfast cereals face
Q85: Scenario 15-5
Starting in late 2010, shoppers at
Q86: Scenario 15-2
The Sounds Good recording company is
Q87: Scenario 15-3
It's time to take your weekly
Q89: Scenario 15-6
You are a media planner at
Q90: Scenario 15-4
General Mills brand breakfast cereals face
Q91: Scenario 15-4
General Mills brand breakfast cereals face
Q92: Scenario 15-3
It's time to take your weekly
Q93: Scenario 15-5
Starting in late 2010, shoppers at
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