Scenario 15-3
It's time to take your weekly trip to the grocery store.You bring a coupon good for 50¢ off a national brand of coffee.As you walk the aisles, a woman asks if you'd like to try a slice of pizza.After you taste it, she points out where the brand is kept in the freezer display.When you get to your favorite brand of toothpaste, you're delighted to find that a toothbrush with the same brand name is attached to the box at no charge.You turn the corner and run into a cardboard cutout of one of the stars from a leading medical drama on TV.This display has a medical kit full of a new brand of pain reliever built into it.Your last stop is the cereal aisle, where you notice that one brand offers a chance to buy a T-shirt with a picture of the brand's cartoon character for $4.95.
-(Scenario 15-3) Which promotional concept was demonstrated by the company that hired a woman to hand out slices of pizza?

Question

Quizplus · Accepted Answer

The promotional concept demonstrated by the company that hired a woman to hand out slices of pizza is in-store sampling, which is a form of experiential marketing aimed to give consumers a taste or experience of the product before buying it.

Scenario 15-3 It's Time to Take Your Weekly Trip to the Grocery