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You Are Opening an Informal Dining Establishment in Your Hometown

Question 106

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You are opening an informal dining establishment in your hometown, a novel type of buffet-style eatery offering a wide variety of breakfast and lunch choices 24-hours a day, called Anytime Cafe.As part of your initial promotions, you are considering a couponing effort as well as a frequent-diner program.Briefly describe a couponing effort for this business, naming several advantages and disadvantages.Then describe how a frequency program would work for this establishment, including any advantages and disadvantages.

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A couponing effort might involve placing...

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