What are the two main categories of point-of-purchase promotions? What types of P-O-P formats or techniques can you name? (The text lists 16.) Now imagine yourself as a retailer specializing in a particular area -groceries, discount items, sporting goods, apparel, books, electronics, big-box items, etc.Describe how you would use at least three types of P-O-P techniques to merchandise, display, and promote various goods.
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