One reason why coordinating efforts in IBP can be difficult is that the complexities of all the elements demand that specialists be hired, but specialists often miss the big picture of the overall marketing effort.

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Coordinating efforts in IBP can be difficult due to the involvement of numerous elements that require specialized knowledge. However, specialists may focus too narrowly on their specific area of expertise and fail to consider the broader marketing strategy.

One Reason Why Coordinating Efforts in IBP Can Be Difficult