Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing.Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member uniforms, and trailer.For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor.The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year.MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire.
-(Scenario 16-1) The MakeWaves website offers no information about the conversion of fan loyalty toward a sport into actual purchases of the sponsor's product.Marketers who have set this as their main goal would do well to look into ____ branded entertainment opportunities.

Question

Quizplus · Accepted Answer

NASCAR has a strong tradition of sponsor integration, with cars and drivers prominently featuring sponsor logos and products during races. Fans of NASCAR are known for their brand loyalty and willingness to support sponsors, which makes it an ideal platform for marketers looking to convert fan loyalty into actual product purchases. Additionally, NASCAR offers a wide range of branded entertainment opportunities, including trackside hospitality tents, sponsored driver meet-and-greets, and branded merchandise.

Scenario 16-1 MakeWaves Is a Promotional Company with a Website That Offers