Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing.Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member uniforms, and trailer.For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor.The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year.MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire.
-(Scenario 16-1) MakeWaves is pitching a very specific sponsorship offer with its own benefits.But overall, the category of event sponsorship has certain advantages.One of the main advantages is that it

Question

Quizplus · Accepted Answer

Event sponsorship offers personal contact with consumers and publicity during and after the event. This allows companies to engage with their target audience in a unique way and create brand awareness. It also provides the opportunity for positive associations with the event and its participants, which can translate into positive brand image and increased consumer loyalty. Therefore, option C is the correct answer. The other options are not true advantages of event sponsorship.

Scenario 16-1 MakeWaves Is a Promotional Company with a Website That Offers