An up-and-coming chain of "green" grocers has reasonable prices, friendly staff, local produce, and a focus on organic and natural products.The company wants to connect with consumers in a fresh way and considers creating a show on the Food Network.What concept is this grocer considering?

Question

Quizplus · Accepted Answer

The grocer is considering branded entertainment, which involves creating entertaining content in order to connect with consumers in a fresh way. By creating a show on the Food Network, the grocer can showcase its brand values and products in an engaging and entertaining manner. This can help to build brand awareness, loyalty, and trust among consumers.

An Up-And-Coming Chain of "Green" Grocers Has Reasonable Prices, Friendly