Scenario 16-2 HollywoodBranding Is a New Promotions Company Formed by Three Former

Scenario 16-2
HollywoodBranding is a new promotions company formed by three former ad execs who had illustrious careers in large multi-service advertising agencies.Over their years in account management and creative work, they developed close ties with a number of Hollywood movers and shakers.Consequently, they feel poised to respond to the business world's growing desire for branded entertainment.But they are aware that they need to continually fight their "old school" ways of thinking about branding, forged in years of working solely with traditional media.
-(Scenario 16-2) A young media expert is hired by HollywoodBranding.He went to college with a bright girl who now does all the marketing for her family's business, a well-established cookie manufacturer with strong national distribution.Her grandparents and parents have run the same facility in St.Louis, have provided virtually the same products, and have run the same types of ads over the decades, seeing slow but steady growth.On impulse, he calls to pitch a branded entertainment idea to her family.He should be sure to let them know that branded entertainment

A) is not much different from placing ads with traditional media.
B) has been proven to consistently deliver higher brand exposure than other forms of media.
C) can take new and unpredictable paths.
D) represents one of the most conservative and dependable options available today.