Scenario 16-2
HollywoodBranding is a new promotions company formed by three former ad execs who had illustrious careers in large multi-service advertising agencies.Over their years in account management and creative work, they developed close ties with a number of Hollywood movers and shakers.Consequently, they feel poised to respond to the business world's growing desire for branded entertainment.But they are aware that they need to continually fight their "old school" ways of thinking about branding, forged in years of working solely with traditional media.
-(Scenario 16-2) The HollywoodBranding staff has an idea for a corporate giant in the household cleaning products industry-a reality show using all of its products in crazy stunts, timed contests, and obstacle races.But the client hesitates, concerned about playing it straight with consumers and openly disclosing its role as a paid advertiser and participant in the show.This concern reflects the ideas of

Question

Quizplus · Accepted Answer

Ralph Nader's Commercial Alert is a consumer advocacy group that seeks to protect the public from the excesses of the commercial culture. The client's concern about disclosing its role as a paid advertiser and participant in the reality show aligns with Commercial Alert's mission to increase transparency in advertising and marketing.

Scenario 16-2 HollywoodBranding Is a New Promotions Company Formed by Three Former