Define branded entertainment.Explain how it differs from product placement, and what its future is as a branding tool.Give two examples of branded entertainment to support your answer.
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Q81: Scenario 16-3
In July 2010, a sports-focused social
Q82: Scenario 16-4
You are a marketing associate at
Q82: Scenario 16-3
In July 2010, a sports-focused social
Q83: Scenario 16-2
HollywoodBranding is a new promotions company
Q84: Scenario 16-4
You are a marketing associate at
Q85: Scenario 16-4
You are a marketing associate at
Q87: Scenario 16-3
In July 2010, a sports-focused social
Q88: Scenario 16-2
HollywoodBranding is a new promotions company
Q90: Scenario 16-4
You are a marketing associate at
Q91: Scenario 16-4
You are a marketing associate at
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