Scenario 16-4 You Are a Marketing Associate at a Promotional Firm That

Scenario 16-4
You are a marketing associate at a promotional firm that specializes in innovative branding.You will be meeting with several clients next week and you need to review their files and get updated on their latest promotional efforts.
-(Scenario 16-4) Another client was considering videogame placement the last time you met, and will be making a decision next week.She wasn't sure about placing her product in a game, since her company sells mostly to adults and has never specifically targeted kids.You will once again remind her of research that shows

A) a good portion of hard-core players are 18 to 34 years old.
B) the vast majority of gamers are teenagers, not children.
C) the fastest-growing population of loyal gamers are people ages 55 to 75.
D) the older people who do play video games are more likely to notice products.