The goal of achieving a synergistic effect through IBP is to get various media to

Question

Quizplus · Accepted Answer

The goal of IBP is to build on each other's efforts and ensure coherent and timely communication. By achieving a synergistic effect, the different media communicate a consistent message, and their impact is greater than the sum of their individual efforts. The objective is not to have an equal level of reach and frequency, minimize the number of different media used, or use all media available, although these may be tactics to achieve the overarching goal of synergistic effect.

The Goal of Achieving a Synergistic Effect Through IBP Is