A fast-growing frozen yogurt chain discovers the need to coordinate all of its communications programs and all of its specialists' efforts.At this point in its growth, the company would be wise to focus on hiring or promoting someone to act as a

Question

Quizplus · Accepted Answer

A marcom manager (short for marketing communications manager) would be the best choice in this scenario as they would be responsible for coordinating all of the company's communication programs and specialists' efforts. This includes advertising, public relations, social media, and other forms of marketing communications. A marcom manager would ensure that all communication efforts are in line with the company's brand and messaging, and would work to create a cohesive strategy for all communication channels.

A Fast-Growing Frozen Yogurt Chain Discovers the Need to Coordinate