A suburban country club contacts each member who holds a golf membership and inquires as to whether he or she would also like to purchase a pool membership for the entire household. The country club personnel are using their marketing database for

Question

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Cross-selling is the marketing technique of suggesting additional products or services to a customer who is already buying something. Since the country club is offering a pool membership to those who already have a golf membership, they are cross-selling.

A Suburban Country Club Contacts Each Member Who Holds a Golf