Consumer worries about privacy issues related to direct marketing have been addressed, at least to a point, by

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Government legislation, such as the CAN-SPAM Act, has been implemented to address consumer concerns and protect their privacy in relation to direct marketing. This includes guidelines for email marketing, telemarketing, and other forms of direct marketing. While industry guidelines and customer boycotts can also impact the behavior of direct marketers, government legislation has the most far-reaching impact on protecting consumer privacy. Federal investigators may also investigate violations of privacy laws, but they are not the primary means of addressing consumer worries.

Consumer Worries About Privacy Issues Related to Direct Marketing Have