A real estate firm has a name-and-address file.It can now add more names, add more details about the names already on the list, or merge the list with another list consisting of new information.All of these choices are forms of

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The actions described are all examples of list enhancement, which involves improving the quality and usefulness of an existing mailing list through the addition of new names or information. Media application, cross-selling, and system selling are not directly relevant to this scenario.

A Real Estate Firm Has a Name-And-Address File