Xercise, a nationwide fitness center chain, interviews its customers to determine their wants and needs regarding their local center's services, classes, equipment, facility features, business hours, etc.The marketers at Xercise are in the process of developing

Question

Quizplus · Accepted Answer

Xercise is collecting customer information to improve its services and facilities. The information gathered would be used to develop a comprehensive marketing database that the company can use to tailor its services to meet customer needs. A marketing database collects customer information that can be used to improve customer satisfaction and loyalty.

Xercise, a Nationwide Fitness Center Chain, Interviews Its Customers to Determine