Gearjazz, a company that manufactures and sells musical instruments, aims to increase its popularity among music artists and enthusiasts by sponsoring the audio system for the music and arts festival being held in the town of Flavempia. Which of the following marketing strategies does this scenario best illustrate?
A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question

Quizplus · Accepted Answer

This scenario best illustrates event marketing, as Gearjazz is sponsoring an event (the music and arts festival) to promote its brand and increase its popularity among the target audience.

Gearjazz, a Company That Manufactures and Sells Musical Instruments, Aims