The state government of the state of Bompahiam rewards writers who freelance articles about the state tourism. Travel freelancers mostly write about Bompahiam's tourist-friendly people who speak multiple languages, its coral reefs, its efficient and well-connected public transportation system, and its four annual festivals. Which of the following marketing strategies does this scenario best illustrate?
A)People marketing
B)Place marketing
C)Event marketing
D)Idea marketing

Question

Quizplus · Accepted Answer

The scenario describes a marketing strategy focused on promoting a place - in this case, the state of Bompahiam - as a tourist destination. The rewards offered to travel freelancers who write articles about the state's tourist-friendly features and annual festivals reflect a place marketing strategy.

The State Government of the State of Bompahiam Rewards Writers