In pursuing ____________,the company offers an identical product or service at a lower cost than competitors.

Question

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Cost leadership is a strategy in which a company aims to become the low-cost producer in its industry or market. This is achieved by offering an identical product or service at a lower cost than competitors. This becomes a competitive advantage in the market because price is often a major factor in consumer purchase decisions.

In Pursuing ____________,The Company Offers an Identical Product or Service