Typically involving internal strengths and external attractiveness,________ are tools that have been proposed for use in market and competitive analysis.

Question

Quizplus · Accepted Answer

Portfolio models, such as the Boston Consulting Group (BCG) matrix or the GE/McKinsey matrix, use internal strengths and external attractiveness to analyze a company's market and competitive position. These models typically involve plotting a company's products or business units on a matrix to determine their market share and growth potential.

Typically Involving Internal Strengths and External Attractiveness,________ Are Tools That