________ refers to the recognition that groups within markets differ sufficiently to warrant individual approaches.

Question

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Segmentation refers to the process of dividing a market into smaller groups of consumers with similar needs or characteristics. This recognition that groups within markets differ sufficiently to warrant individual approaches is the foundation of segmentation. Differentiation refers to the process of making a product or service stand out from competitors. Focus refers to concentrating efforts on a specific market segment. Customization refers to tailoring products or services to meet individual customer needs. Product leadership refers to a company's ability to offer innovative and high-quality products that set them apart from competitors.

________ Refers to the Recognition That Groups Within Markets Differ