________ are brands that reach the world's mega-markets and are perceived as the same brand by consumers and internal constituents.

Question

Quizplus · Accepted Answer

Global brands are brands that have a consistent image and are perceived by consumers and internal constituents as the same brand, regardless of the country or region in which they are promoted. These brands often target mega-markets, which are large, financially attractive markets with significant potential for growth. Universal, worldwide, and intercontinental brands are not commonly used terms to describe this concept, and international brands typically have more localized branding strategies.

________ Are Brands That Reach the World's Mega-Markets and Are