________ is the only element in the marketing mix that is revenue generating; all of the others are costs.

Question

Quizplus · Accepted Answer

Pricing is the only element in the marketing mix that directly generates revenue, as the price of the product or service is what customers pay in order to obtain it. The other elements, such as product, placement (or distribution), and promotion, all involve costs to the company in order to create, distribute, and promote the product or service.

________ Is the Only Element in the Marketing Mix That