The international marketer can use the 11 Cs as a checklist to determine the proper approach to reach target audiences before selecting channel members to fill the roles.The marketer must analyze existing channel structures,or what might be called the distribution ________ of a market.

Question

Quizplus · Accepted Answer

The correct term is "distribution culture" of a market, which refers to the established practices, norms, and systems through which products are distributed in a particular market. Understanding the distribution culture is crucial for international marketers to effectively reach their target audiences.

The International Marketer Can Use the 11 Cs as a Checklist