Public relations activity includes anticipating and countering criticism.The criticisms range from general ones against all multinational corporations to specific complaints.________ certification is the most common variety,whereby a single firm develops its own rules and reports on compliance.

Question

Quizplus · Accepted Answer

The sentence talks about a common variety of certification, which is developed by a single firm for its own rules, and reports on compliance. This indicates that the certification is being done by the firm itself, making it a first-party certification. Therefore, option A is the best choice. The other options are not relevant to the context.

Public Relations Activity Includes Anticipating and Countering Criticism