Question 1

The term cost is used to describe the financial requirements in setting up a channel system.

Accepted Answer

The answer of The term cost is used to describe...

Question 2

The more that standardization of a product is possible,the less diversification is indicated.

Accepted Answer

The answer of The more that standardization of a product...

Question 3

Customers,culture,and competition are givens in that the company must adjust its approach to the existing structures.

Accepted Answer

Customers, culture, and competition are external factors that companies cannot control but must adjust to in order to be successful. Failure to adapt to these structures can result in loss of customers, a negative company culture, and being outcompeted by rivals. Therefore, companies must take into account these external factors and adjust their approach accordingly.

Question 4

As the Danone example in Focus On Management illustrates,marketers can respond to changing marketing conditions with carefully calibrated price adjustments in individual countries accompanied and integrated with other elements of the marketing mix.

Accepted Answer

The statement accurately reflects the example of Danone in Focus On Management, where marketers adjusted prices in specific countries while also incorporating other marketing mix elements to adapt to changing market conditions.

Question 5

Global brands compete on emotion,catering to aspirations that cut across cultural differences.

Accepted Answer

Global brands aim to create emotional connections with their consumers by catering to their aspirations, which are often universal and transcend cultural differences.

Question 6

Food is arguably one of the most culture-sensitive categories.

Accepted Answer

Food is often deeply intertwined with cultural identity, history, and traditions. Different regions and countries have unique culinary practices, ingredients, and cooking techniques that reflect their cultural values and beliefs. Therefore, food is considered as one of the most culture-sensitive categories.

Question 7

Questions of adaptation have relatively easy answers.

Accepted Answer

Questions of adaptation can be complex and multifaceted, often requiring thorough analysis and consideration of various factors such as environmental conditions and genetic traits.

Question 8

In industrialized countries,the richest 30 percent of the population consumes 30 percent of all goods and services,whereas the respective figure for the developing countries may be as high as 75 percent.

Accepted Answer

The statement is incorrect. In actuality, the richest 30 percent of the population in industrialized countries consume a much higher percentage of goods and services than 30 percent. According to a report by the World Bank, the richest 20 percent of the population in high-income countries consume 70 percent of goods and services, while the poorest 20 percent consume just 2 percent. Additionally, the statement incorrectly implies that developing countries as a whole have a consumption rate of 75 percent among the richest 30 percent. In reality, consumption patterns vary greatly among developing countries and within their populations.

Question 9

________ is the marketing communications function charged with executing programs to earn public understanding and acceptance,which means both internal and external communication.

Accepted Answer

Public relations is the marketing communications function charged with executing programs to earn public understanding and acceptance, which includes both internal (within the organization) and external communications. Personal selling focuses on building relationships with individual customers to persuade them to make a purchase. Advertising is a paid form of communication that promotes a product or service. Sales promotions involve short-term incentives to encourage immediate purchases. Publicity refers to non-paid media coverage, while public relations encompasses a broader range of communication strategies beyond media relations.

Question 10

When the sales response function is an S-curve,sales will increase at a decreasing rate because of competition and a lowering adoption rate.

Accepted Answer

In an S-curve sales response function, sales initially increase at an increasing rate, then at a decreasing rate as market saturation and competition intensify.

Question 11

Generally,the greater the overall distance-or difference-between two countries,the less knowledge the marketer has about the target market.

Accepted Answer

The greater the overall distance or difference between two countries, the more difficult it can be for a marketer to understand the target market. Factors such as language, culture, values, and beliefs can all affect marketing strategies and require additional research and adaptation.

Question 12

Public relations activity includes anticipating and countering criticism.The criticisms range from general ones against all multinational corporations to specific complaints.________ certification is the most common variety,whereby a single firm develops its own rules and reports on compliance.

Accepted Answer

The sentence talks about a common variety of certification, which is developed by a single firm for its own rules, and reports on compliance. This indicates that the certification is being done by the firm itself, making it a first-party certification. Therefore, option A is the best choice. The other options are not relevant to the context.

Question 13

The basic tasks of marketing vary based on geographic markets.

Accepted Answer

The answer of The basic tasks of marketing vary based...

Question 14

Pricing in the international environment is less complicated than in the domestic market.

Accepted Answer

Pricing in the international environment is more complicated than in the domestic market due to various factors such as fluctuating exchange rates, tariffs, customs, and taxes, cultural differences, and different market conditions. Companies must consider these factors when setting prices in international markets to remain competitive and profitable.

Question 15

Total market potential is the sales,in physical or monetary units,that might be available to all firms in an industry during a given period under a given level of industry marketing effort and given environmental conditions.

Accepted Answer

This is the correct definition of total market potential.

Question 16

Adapting to local conditions in each and every target market is one of the three basic alternatives to marketers in approaching international markets.

Accepted Answer

Adapting to local conditions is indeed one of the three basic alternatives to marketers in approaching international markets, along with standardization and customization.

Question 17

Activities such as couponing,sampling,premiums,consumer education and demonstration activities,cents-off packages,point-of-purchase materials,and direct mail are examples of ________.

Accepted Answer

The activities listed, such as couponing, sampling, premiums, etc. are all examples of different types of sales promotion techniques that marketers use to stimulate consumer purchases.

Question 18

Developing the promotional message is referred to as ________.

Accepted Answer

Developing the promotional message is part of the creative strategy, which refers to the overall plan for delivering a promotional message that effectively communicates the brand's message and influence the target audience.

Question 19

In the early stages of internationalization,exporters rely heavily on personal contact.As a result,many promotional efforts consist of ________.

Accepted Answer

In the early stages of internationalization, exporters primarily rely on personal contact to establish relationships and generate sales. Therefore, personal selling would be the most suitable promotional effort. Internet advertisements, billboards, newspaper ads, and radio advertisements may not be as effective in establishing personal relationships and building trust with potential customers in a foreign market.

Question 20

The complicating factors that separate the two parties in a channel relationship fall into three categories: ownership,geographic and cultural distance,and different rules of law.

Accepted Answer

The statement is true. The three categories of complicating factors that separate the two parties in a channel relationship are ownership, geographic and cultural distance, and different rules of law.

Quiz 14: Marketing