As the Danone example in Focus On Management illustrates,marketers can respond to changing marketing conditions with carefully calibrated price adjustments in individual countries accompanied and integrated with other elements of the marketing mix.
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Q39: _ refers to the marketing of products
Q40: The key decision-making areas in advertising are:
Q41: The term cost is used to describe
Q42: The more that standardization of a product
Q43: Customers,culture,and competition are givens in that the
Q45: Global brands compete on emotion,catering to aspirations
Q46: Food is arguably one of the most
Q47: Questions of adaptation have relatively easy answers.
Q48: In industrialized countries,the richest 30 percent of
Q49: _ is the marketing communications function charged
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