Services differ from goods most strongly in their ________.
A)perishability
B)service capacity
C)customer involvement
D)intangibility
E)transparency

Question

Quizplus · Accepted Answer

Services are intangible, meaning they cannot be seen, tasted, or touched prior to purchase, while goods are tangible and can be physically touched or possessed. This is the strongest difference between the two. While perishability, service capacity, customer involvement, and transparency are also factors that distinguish services from goods, they do not differentiate as significantly as intangibility.

Services Differ from Goods Most Strongly in Their ________