Both David Jones and Myer department stores use celebrities,such as Megan Gale and Jennifer Hawkins.By advertising their merchandise with women who represent contemporary style and glamour,they are intending that their target audience find their products more desirable.Which key concept of marketing and advertising does this illustrate?

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The Answer of Both David Jones and Myer department stores use celebrities,such as Megan Gale and Jennifer Hawkins.By advertising their merchandise with women who represent contemporary style and glamour,they are intending that their target audience find their products more desirable.Which key concept of marketing and advertising does this illustrate?

Both David Jones and Myer Department Stores Use Celebrities,such as Megan