According to Frank-Martin Belz,a sustainable marketing orientation encompasses four principles.The principle of viability is evaluated from the ________ and ________ perspectives:

Question

Quizplus · Accepted Answer

The principle of viability in sustainable marketing is evaluated from the technical and economic perspectives. This means that businesses consider the technical feasibility of their products or services while also considering the economic viability of their operations. By doing so, they can ensure that their products or services are sustainable in the long run.

According to Frank-Martin Belz,a Sustainable Marketing Orientation Encompasses Four Principles