A ________ strategy directs marketing efforts at resellers,and success depends on the ability of these intermediaries to market the product,which they often do with advertising.

Question

Quizplus · Accepted Answer

A push strategy is directed at resellers or intermediaries, with the goal of encouraging them to push the product to customers. This often involves advertising and promotional efforts aimed at persuading resellers to carry the product and promote it to their customers. Success in a push strategy depends on the ability of resellers to effectively market the product.

A ________ Strategy Directs Marketing Efforts at Resellers,and Success Depends