When Tylenol pain tablets were tampered with in the 1980s in the US,causing some customers to be hospitalised,the manufacturer Johnson & Johnson pulled all of its products from store shelves,redesigned packaging to resist tampering,and ran advertising to explain what steps it was taking over a period of many weeks.This was very expensive,but the organisation was cognisant that its brand equity-the reputation,meaning and value that the brand name had acquired over time-was intrinsic to the financial value of the company.Johnson & Johnson was applauded by the public for its actions,and Tylenol become more profitable than ever.In terms of sustainable marketing,which factor most likely influenced Johnson & Johnson's decision to pull its products?

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The Answer of When Tylenol pain tablets were tampered with in the 1980s in the US,causing some customers to be hospitalised,the manufacturer Johnson & Johnson pulled all of its products from store shelves,redesigned packaging to resist tampering,and ran advertising to explain what steps it was taking over a period of many weeks.This was very expensive,but the organisation was cognisant that its brand equity-the reputation,meaning and value that the brand name had acquired over time-was intrinsic to the financial value of the company.Johnson & Johnson was applauded by the public for its actions,and Tylenol become more profitable than ever.In terms of sustainable marketing,which factor most likely influenced Johnson & Johnson's decision to pull its products?

When Tylenol Pain Tablets Were Tampered with in the 1980s