The four Ps-product,price,place and promotion-are often labelled as the four Cs.In this sense,product can also be referred to as ________.

Question

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The four Ps and four Cs are two frameworks for marketing strategy. In the four Cs framework, the Ps are re-labelled to focus on the customer perspective. Therefore, product becomes customer value, as it emphasizes the idea that a product should meet the needs and wants of the customer.

The Four Ps-Product,price,place and Promotion-Are Often Labelled as the Four