Which of the following departments in an advertising agency fulfils the three functions of research,planning and buying?

Question

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The media department is responsible for conducting research to identify the target audience and determine the most effective advertising channels to reach them (research), developing a strategic plan for advertising placement and budget allocation (planning), and actually purchasing advertising space or time on behalf of the client (buying). The other departments listed perform different functions, such as creating visual elements (art department), coordinating the production and delivery of advertising materials (traffic department), or overseeing the actual printing process (print production department). The account planning department may perform some aspects of research and planning, but it typically works more closely with the client to understand their goals and objectives.

Which of the Following Departments in an Advertising Agency Fulfils