Brand equity is the reputation,meaning and value that the brand name or symbol has acquired over time and measures the financial value the brand contributes to the company.

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Brand equity is a well-established concept in marketing that refers to the value a brand provides to a company beyond its physical assets. It includes intangible assets such as brand awareness, perception, loyalty, and associations, which can have a significant impact on a company's financial performance. Therefore, brand equity is often considered a crucial factor in building a sustainable competitive advantage in the market.

Brand Equity Is the Reputation,meaning and Value That the Brand