The primary members of the media department or media agency are ________.

Question

Quizplus · Accepted Answer

All three options (media researchers, planners, and buyers) are primary members of the media department or agency, and therefore, the correct answer is D - all of the above. Media researchers are responsible for evaluating various media options and gathering data that helps media planners make informed decisions on where and how to advertise. Media planners use the data generated by media researchers to develop a strategy for achieving the client's advertising objectives. Finally, media buyers execute the media plan developed by the media planners by negotiating with media owners to secure favorable rates and placement for the client's ads.

The Primary Members of the Media Department or Media Agency